Fractional CMO | Growth Strategist | Healthcare & Business Brand Builder
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Helping brands, startups, and businesses build marketing systems, authority, and growth without a full-time CMO or marketing team.
MY STORY
Turning Marketing Chaos into a Disciplined, Governed Growth Function.
Building growth engines for brands/ business by bringing vision, structure and accountability in an organised system.
Working with brands that are done guessing and have a serious intent to grow. My expertise is to bring order to that chaos by building marketing functions that have clear governance, defined priorities, and measurable outcomes.
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24 Years. 4 Regions, 2 Continents. One Discipline
With over 24 years’ experience across geographies: India, Singapore & APAC , UAE and Africa across categories like Health & Wellness, Medtech, Diagnostics, FMCG , F&B , Retail, Media, Hospitals & clinics and more.
I’ve worked with brands such as AstraZeneca, Novartis, Abbott, Merck, Amazon, NTUC FairPrice, Lazada, and The Times of India (Bennett, Coleman & Co.), HT Media, Hemex Health, News Nation, QuidelOrtho and many leading influencers and SME brands. I bring a sharp, cross-industry perspective to strategy and business. Through The Brandwagon: Marketing, Strategy & Design company. I help brands cut the fluff, face the hard truth, and build clarity.
Clients who trust our creative team
That breadth isn’t just a credential. It’s the reason I can walk into a healthcare brand in Singapore and a retail business in Mumbai and ask the same hard question: where’s your growth system?
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THE BRANDWAGON
Where Strategy Meets Execution.
Through The Brandwagon: Marketing, Strategy and Design, I work alongside businesses to close the gap between what they want to build and what gets built.
Most brands have a vision, but a few have the structure to carry it forward. The Brandwagon exists to change that by bringing clarity to brand positioning, discipline to marketing operations, and accountability to growth.
We don’t add to the noise. We help you cut through it.
What I Do
Strategic brand-building, sharp storytelling, and content that moves. Services built to grow your brand with purpose, clarity, and lasting impact.
SUPPORTING SERVICES
Supporting capabilities across every stage of brand and growth:
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Brand & Business Strategy
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Brand Communication & Messaging
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Media Planning & PR
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Visual Media Storytelling
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Digital Marketing Systems (SEO · SEM · GMB · Analytics)
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Social Media Content & Syndication
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Expert & Influencer Collaborations
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Performance Tracking & Optimisation
How It Works
Diagnose : Strategy & brand consultation
Understand your brand/business, audience, goals, challenges & ambitions.
Design & Develop: Opportunity Mapping, Audit
Design clear strategy, roadmap and content plan by understanding your brand’s/business core purpose.
Debrief & Execute
Strategy to operational marketing as your in-house brand team - Track , Optimize and measure success
Deliver: Impact driven strategy, campaigns & designs
Execute via internal or external partner teams
Blogs
Latest news and insights industry
Let's Build Something That Endures.
If marketing matters for your business, then leadership should too.
Whether you’re an SME, a scaling business, an expert needing repositioning or a brand serious about growing, let’s talk. Let’s explore what it would take to build a marketing function that moves your business forward.